The goal of the pre-seed is to demonstrate that your product fullfills a market need. In contrast, the seed round is raised for the purpose of proving product-market fit. During the seed stage, entrepreneurs seek out investment in their company to acquire the funding needed to create it. This funding can come from friends, family member, business contacts, or private investors. Known as "pre-seed" funding, this stage typically refers to the period in which a company's founders are first getting their operations off the ground. The most common "pre-seed" funders are the founders themselves, as well as close friends, supporters and family.